Magnum Ice creams has always been known for creating a buzz and bee line for each of their products globally since 1989. Similar expectations were built up around their launch in India, April last year. And, the first handheld premium brand of ice cream suddenly became everyone’s eye candy (pun intended)
Today, it is rated highly amongst the world’s leading ice cream brands and is one of the biggest brands under Unilever umbrella.
And why not, if they are so magical, silken and chocolatey at every bite. If that wasn’t enough for chocolate lovers, they are dipped in thick Belgian chocolate, too.
They are often marketed as Unilever’s premium adult ice cream brand. Reasons best known to them. As long as the flavours are enjoyed by all age groups, the purpose is solved. The existing 3 variants in India (Classic, Almond and Chocolate truffle) were the charmers last year.
This year they have launched their fourth divine ice cream , which is a combo of coffee & chocolate, Magnum Choco-Cappuccino is made up of creamy vanilla ice cream, infused with swirls of smooth cappuccino sauce covered in thick cracking Belgian chocolate coated with sweet crunchy pieces that deliver a distinctive ‘crack’ with every bite.
To bring alive the distinct flavours of Coffee and Chocolate, Magnum brought together the World Masters – Janice Wong, Asia’s best pastry chef & the culinary expert on all things sweet with Fritz Storm, World Barista Champion & a well-known authority on coffee, to create a decadent experience for dessert aficionados.
Fritz Storm, International Barista Coach and Coffee Art Guru, gave the enthusiasts a first-hand experience into the captivating world of coffee and brewing, discussing coffee production, its selection, quality and local coffee while also sharing a few handy tips on how to create the perfect brew at home. Meanwhile, Chef Janice Wong spoke about the goodness of chocolate, fusing several unusual ingredients together to create desserts that resemble art, her devotion to Choco-Art, et al.
Offering a taste of the Royal Magnum Experience, the Magnum Masterclass took pleasure seekers on a flavour trail that enticed all senses. The Masters helped enthusiasts discover different interesting pairings with Coffee & Chocolate, while explaining what makes these pairings work. Magnum Choco-Cappuccino was introduced while the masters spoke about the ultimate pairing of Chocolate & Coffee. Ending the session on a high note, the masters came together to co-create their own Magnum inspired desserts made by fusing rich Belgian chocolate and aromatic coffee along with different scrumptious toppings.
Speaking at the master class, Fritz Storm said, “Eating a Magnum is succumbing to Chocolate Pleasure that connects with all the senses. Top this with the enticing aroma and rich flavour of coffee and you are sure to be transported to a magical world filled with pure pleasure.”
Janice Wong, celebrated pastry chef also expressed her excitement at Magnum launching their new flavour and said, “Chocolate and coffee is a match made in heaven. It’s literally a sweet salvation that teases your senses. I had a great time experimenting the various coffee and chocolate combinations at the Magnum master class.”
The irresistible new flavor, Magnum Choco Cappuccino is available across all major stores from 1st March 2015 at INR 90/-
So what are you waiting for? Lead the pack and head the attack! Enjoy the royal treatment.
But more interestingly, the wait grows longer for their double peanut butter, chocolate infinity and chocolate infinity & raspberry. Bring it on Magnum!
Photo Courtesy: Magnum