It does not get bigger and better than Rocktoberfest at Hard Rock Cafe!
HardRock Cafe Mumbai decided to ring in my birthday this year with a special treat. Well, it was also their Rocktober fest and we decided to order from that menu. A great composition with a lot of creative liberties ; but isn’t that what HardRock cafe globally is known for? This time though; it is their perfect ode to the magical Oktober fest straight from Deutschland.
What happens when you take two of the best things – American Rock ‘n’ Roll and Oktoberfest – and mix them together? You get Rocktober Fest. Imagine an entire month full of high octane music, lip-smacking menu, variety of international beers, Shandy, beer cocktails and entertainment in the house only at your favourite Hard Rock Cafe. Celebrations start as early as September 28 – and will continue till November 8, 2015.
I also happened to bump into Vikram Varma, AVP- Marketing for JSM Corporation. He excitedly took me onto their culinary journey. he said,”Hard Rock Cafe for the last 43 years has served the legendary dining experience with a side order of Rock “n” Roll history. Rocktober Fest will be a power packed month packaged with good music, food and beverage. Our guest will get a taste of two cultures – American Rock-n-Roll and German Oktoberfest. We have gained popularity over the years with music as one of our USPs across all the age groups and are delighted to have an electrifying performance by Puddle of Mudd at Hard Rock Cafe across all cities in India. From pre-gigs for Hornbill Festival to MTV Xtreme promotional gigs and Puddle of Mudd India tour, we want to keep the Rock fans engaged throughout October. There is so much to look forward to.”
And there are more surprises! If you are an alternative rock music fan, there’s a rare chance you’ve missed out on Puddle of Mudd. But if you have, then you have reasons to rejoice as the famous Kansas City- bred American alt-rock band will be touring across Hard Rock Cafe India from September 29 – October 04, 2015 in association with Vh1. The band will be performing for the Indian fans for the first time ever. Oh! What an evening it will be.
Let me take you through a few up and coming happening at HRC. Pure listings, if you please to read further 😉
International bands are not the only thing on the exciting menu at Hard Rock Cafe They are tying up with the fantastic festival – Hornbill which takes place in Nagaland every December for a contest where five bands in each city will battle it out to win a chance to play at the prestigious festival.
Hornbill On Tour is a three-city tour of concerts that will be held over the next two months in Mumbai, Delhi and Bengaluru, which will help shortlist bands that will participate at the 2015 edition of Hornbill International Music Festival, to be held in December. The tour is being organized by MTF in association with Rolling Stone India. Hornbill International Music Festival is part of the larger Hornbill Festival organized by Nagaland’s State Directorate of Tourism every year to show case the state’s rich cultural heritage.
While you shake a leg on Thursdays at Hard Rock Cafe with bands playing soft rock, grunge rock, rock n roll and modern rock, Wednesdays, will now never be the same with their property ‘ANTHEMS OF ROCK!’ You can experience a classic Rock Wednesday night with the DJ playing rock anthems from Modern Rock (Arctic Monkeys, Foo Fighters, Imagine Dragons, Fun, Green Day, The Killers, Coldplay) to Ladies of Rock (featuring artists like Avril Lavigne, Amy Winehouse, Whitney Houston, Alanis Morisette, Joan Jett, Aretha Franklin and good old Classic Rock with the Beatles and The Doors.
The festival goes beyond the brews- though there is plenty of that too! You can expect barrels of fun with beer chugging games and more. Hard Rock Cafe has hamburgers (Thai, Jamaican), hot dogs (Asian, Italian, American, and German), fries topped with onion, peppers, sausages and chicken served with salsa and cheese sauce and beer battered onion rings.
Can’t wait for October? Even we can’t. So see you at the Rocktober Fest at Hard Rock Cafe from September 28 – November 8, 2015.
About Hard Rock International
With a total of 201 venues in 64 countries, including 155 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.